What does the domestic-arts maven see in a dowdy industry where merchandise is sold in cluttered stores stacked floor to ceiling with pipe cleaners, Styrofoam balls, glue sticks, beads and fake flowers?
There is a slight difference in presentation between that of a Michaels, Jo-Ann or Hobby Lobby and a scrapbook store because the former have more than just scrapbook supplies. Scrapbook stores tend to look neater because they have a limited line of products that can be neatly organized with like items together, which makes for a nice presentation.
“I’m not sure people want to bring a brand into their scrapbook,” says Shelly Izen, the owner of Scrapbook Fever, a crafts store in Salem, Ore. “Martha’s stuff looks pretty, but crafters are strong-willed and don’t want to be told what to do. Martha’s stuff seems very ‘do it this way or no way.’ “
Ha! I know plenty of people who have long been Martha fans for her inspiration and do her project in their own way or strive for her perfection. Really her statement only makes sense to me from the perspective that she is a the owner of a scrapbook store and probably not want to see customers flocking to a chain that is carrying a big recognizable brand. Luckily for her, Michael’s 40% off coupons cannot be used for Martha Stewart Crafts (which is one reason why I have not purchased any). In any case, products made by designers under Martha Stewart are not going to be that different than products made by other scrapbook supply companies.
“It’s not a very sexy business,” says David Abelman, senior vice president of marketing for Michael’s Stores Inc., a big operator of arts-and-crafts outlets in the U.S. and Canada. “But a lot of people have realized it’s a good one.”
Same could be said about libraries 😉
Have you purchased Martha Stewart Crafts, what did you get?! I’ll live vicariously through your purchases since I am still on the “one-in, one-out” method of reducing my collection of stuff!