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Use It: Gift Cards

Last winter, Best Buy Co. reported a $43 million gain in fiscal 2006 from cards that hadn’t been used in two or more years. Limited Brands Inc. recorded $30 million in 2005 revenue because of unredeemed cards. [full article]

Egads! My dad, cookie tin coin saver, was about to become one who contributed to Best Buy’s gain until my mom and I stepped in and spent his gift card on 2 CDs – one for him, one for granny.

Is it re-gifting if we used his gift card to buy a CD for him?! I like to think we did him a favor by spending his gift card without having to suffer the loudness that is Best Buy.

While on the topic of shopping at Best Buy, check out Improv Everywhere Mission: Best Buy video. It is my favorite mission from Improv Everywhere, although the idea behind Slo-Mo Home Depot is funny, it’s just the wrong store. Enjoy!

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