97X:The Future of Rock and Roll = DUNZO

It has been slowly dying the last two years, but come September 15, WOXY.com will end.

WOXY.com was launched from Longworth Hall, downtown, in July 2004, two months after Doug and Linda Balough sold the nationally acclaimed WOXY-FM (97.7) in Oxford for $5.6 million to First Broadcasting Partners in Dallas.

The failed Internet station was known as 97X, and "The Future of Rock and Roll."

Even people who did not listen to the station know it's slogan thanks to Raymond Babbitt in Rainman.

"97X, bam! The future of rock 'n' roll. 97X, bam! The future of rock 'n' roll. 97X, bam! The future of rock 'n' roll."
"Ray, enough already! Change the channel."
"97X, bam! The future of rock 'n' roll. 97X, bam! The future of rock 'n' roll. Definatly 97x."